If You Love MTV, Set It Free. If It Comes Back Online, It's Yours..
0 Comments Published by Aiden Landman on Wednesday, October 29, 2008 at 6:00 AM.
Members of the Doom Generation, the Cold Gen Y Kids with waking memories of the fall of the Soviet Union who cut their teeth in the immediate aftermath of September 11th, we remember MTV, the music channel. We loved MTV. We were heartbroken, or at least the slightest bit peeved, when the format of the channel changed to make way for reality-based celebu-sleeze fests lacking substance and heavy with forced faux drama relegating videos, that which made us loyal, to the early morning.Recently, MTV launched MTV Music, a soon to be ad supported streaming music video on-demand website. Inspired equally (it seems) by Hulu and Pitchfork.tv, MTV Music rolls out many of the videos that made the channel at one point culturally viable (Dire Straits "Money for Nothing," Talking Heads "Once in a Lifetime," and the video that started it all "Video Killed the Radio Star" by the Buggles) and mixes in some music from contemporary artists for better (the Notwist, Cool Kids, Grizzly Bear) or worse (Dainty Kane, Cobra Starship, Pussycat Dolls).
MTV Music is not a perfect replacement for the channel from which it was sired. You can't actually tune into MTV Music, you have to pick and choose the videos you watch. The pluses are obvious, you control the quality of what you see. The downside is major, it is hard to be surprised when you're the VJ. Also, there are some resolution issues with a few of the older videos. Hopefully that problem will be cleared up in the near future.
For the most part, MTV Music is a worthwhile trip into your childhood subconcious. You'll laugh, you'll be intrigued, and eventually you'll navigate away from the page. When you leave, however, you'll be nostolgic for a time when music was on TV whenever you wanted it. Maybe MTV will get the hint someday.
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